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A four-week deep dive into your digital presence that ends with a clear, prioritized 12-month plan to grow your ministry's impact.
From kickoff to your finished plan
SEO, analytics, and conversion
Prioritized actions, in order
In our Ministry Benchmark Study
Why it exists
Most ministries have limited resources and a small team dedicated to digital.
That usually means no time to dig into the data and figure out what actually moves the needle on your website. Meanwhile, leadership wants to know how digital is performing, and nobody is sure how to gather the numbers. That's the gap the Digital Growth Strategy was built to close.
The opportunity
In our Ministry Benchmark Study of more than 1,000 ministries, roughly 70% gained keyword rankings in Google's top 100, up from about half the year before. For many ministries, organic search now brings in more than half of all website traffic.
The opportunity is real. The ministries that capture it are the ones with a solid foundation: accurate data, a findable site, and clear next steps for every visitor.
How it works
We analyze three areas guaranteed to affect your digital presence, then turn what we learn into a plan your team can act on.
Week 1
We learn your mission and vision, then set goals for the next 12 months so the two are aligned.
Week 2
We uncover ranking problems, missed keyword opportunities, and anything limiting how easily people find you.
Week 3
We find the gaps in how you collect data, so the numbers behind your decisions are accurate and complete.
Week 4
We review your site for barriers to conversion, then fold every finding into your Digital Growth Plan.
The vision
Growth rarely comes from one big move. It comes from doing the right things in the right order, so each quarter builds on the last.
Illustrative example. Your plan is built from your own data and goals.
A sample roadmap
Here's the shape a plan often takes. Yours will be ordered around your ministry's goals and what your data shows.
| Quarter | Focus | Example actions | How we measure it |
|---|---|---|---|
| Q1 | Foundation | Repair analytics tracking, fix technical SEO issues, set baselines | Data you can trust |
| Q2 | Findability | Target priority keywords, strengthen key pages, improve site speed | Rankings and organic visits |
| Q3 | Conversion | Clarify calls to action, simplify forms, test giving and signup paths | Conversion rate |
| Q4 | Scale | Expand what's working, report results to leadership, set next year's goals | Year-over-year growth |
Sample roadmap for illustration. Every Digital Growth Plan is custom.
Why conversion matters
You don't always need more traffic to grow. Lifting conversion from 2% to 3% sounds small, but on the same 10,000 monthly visitors it means 50% more people taking a next step with your ministry.
That's why every Digital Growth Strategy includes a conversion review. It's often the fastest win in the whole plan.
Illustrative math: 2% to 3% conversion on 10,000 monthly visitors.
The deliverable
We fold everything we learn into one 12-month plan built to grow your organization's digital footprint: the key data we gathered, plus a prioritized list of actions so your team knows exactly what to do first, and your leadership can see exactly why.
Free 30-minute consultation
We'll help you name your top goals and the challenges keeping you from them, then show you how a Digital Growth Strategy can get you moving.